Client Need:
A recent study from the National Council of State Boards of Nursing found 100,000 nurses quit during the COVID-19 pandemic, and another 800,000 intend to leave the profession by 2027, citing burnout and exhaustion.

Now more than ever, it’s critical we inspire the next generation of student nurses. When we found out nurses run a marathon a week on the job, we knew running brand, Saucony, could play a huge role in championing the nurses that keep our healthcare industry moving.

Solution:
The NCAA recently changed their rules, allowing student athletes to sign endorsement deals and get paid for the use of their name, image and likeness (NIL). But what if we gave that same love to elite student nurses who are athletes in their own right?

We decided to utilize the NIL model in a never-been-done-before way, giving a first-of-its-kind NIL deal to elite student nurses instead of traditional student athletes.

Saucony signed four top students from one of the country’s largest nursing schools, Galen College of Nursing. Then, we made them the face of their brand.

With one innovative change to the NIL model, we proved brands can endorse students for what they do on the field AND what they do in their field.

Results:
- 2024 One Show Gold Pencil - (Public Relations: Brand Partnerships)

- 2023 Grand Sports Clio - (Partnerships & Sponsorships -NIL)

- 2023 Gold Sports Clio - (Partnerships & Sponsorships - NIL)

- 2023 Gold Sports Clio - (Partnerships & Sponsorships - Brand)

- 2023 Silver Sports Clio - (Innovation)

- 2024 Clio Health Silver - (Partnerships & Collaborations: Health Institutions & Services)

- 2024 Clio Health Bronze - (Branded Entertainment & Content)

-2024 Clio Health Bronze - (Innovation)

- 2024 Clio Health Bronze - (Partnerships & Collaborations: Consumer Brand Health)

- 2024 Clio Health Bronze - (Public Relations: Consumer Brand Health Initiative)

- 2024 Clio Health Bronze - (Public Relations: Health Institutions & Services)

- 2024 Cannes Lions Shortlist - (Direct: Market Disruption)

- 2024 Cannes Lions Shortlist - (PR: Healthcare)

- 2024 Cannes Lions Shortlist - (PR: Sponsorships & Brand Partnerships)

- 2024 Cannes Lions Shortlist - (Brand Experience & Activation: Partnerships & Sponsorships)

- 2023 Silver LIA - (Creativity in PR - Best Use Of Sponsorship)

- 2023 Bronze LIA - (Health & Wellness - Education & Services)

- 2024 D Show Silver - (Branded Entertainment)

- 2024 D Show Silver - (Integrated under $50k)

- 2024 D Show Silver - (Public Relations)

- 2024 D Show Silver - (Social Impact)

- 2024 D Show Black (Events & Activations)

- 400+ media stories in less than 24 hrs.

- 294 MM impressions

Client Need:
Right now, in 29 of 50 U.S. states, you can be denied housing, service at a business and even medical care because you are LGBTQ+.

The Equality Act would change that. But without broad awareness of LGBTQ+ missing freedoms, The Act had trouble gaining traction. So, The Human Rights Campaign, the largest LGBTQ+ Advocacy organization in the U.S., needed our help to spread awareness of missing LGBTQ+ freedoms in an effort to pass The Equality Act.

Solution: 
We transformed the ultimate symbol of freedom, The American Flag, into “The Reality Flag” by removing 29 of 50 stars to represent the 29 states that can still deny LGBTQ+ Americans their basic freedoms.

Then, we launched a national 360 campaign. Every piece of communication drove to RealityFlag.com; a site providing education and an easy path to contact government officials.

Results:

- 2023 Gold Health Clio - (OOH)

- 2023 Silver Health Clio - (Use of Product)

- 2023 Bronze Clio - (OOH)

- 2023 Innovation SABRE Award (Best Use of Earned Media with Influencers + Communities)

- 2023 Innovation SABRE Award (Best Pro-Bono Campaign)

- 2023 One Show Merit (Direct Marketing)

- 2023 One Show Merit (Billboards and Transit)

- 2022 Cannes Lions Shortlist - (Outdoor)

- 2022 The Drum Awards Winner - (Most Effective Integrated Marketing Campaign)

- 2022 Mosaic Awards Winner - (Allyship to Advocacy)

- 2022 Communication Arts Award Winner - (Public Service)

- 2022 Campaign US Award Winner - (Best Idea For A Purpose)

- 2022 PRWeek Award Winner - (Purpose)

- 2022 ANA Multicultural Excellence Award Winner - (LGBTQ+)

- 480 MM earned media impressions including The Washington Post, Fast Company, USA Today, Elle, and The AdAge Top 5

- 3,200% increase in web traffic to the HRC site

- 96 of 100 U.S. senators contacted by thousands.

- 12.7MM unique accounts reached on social

Client Need:
According to research our thumbs scroll the distance of three marathons a year on our phones. That’s over 78 miles of cat videos, food pics and mindless memes that are running our physical and mental health into the ground. Once we found this insight, running brand, Saucony, wanted to do something to get people off their phones and on their feet.

Solution:
We created “The Marathumb Challenge”, the world’s first branded experience that computes the distance you scroll and pits it against the distance you move in real-time; literally gamifying the idea of replacing screen time with a run.

The app launched in 7 countries and allowed users to track their daily/weekly progress, check out past wins, and motivate others by sharing completed challenges. Each week, if consumers moved their feet more than their feed, they were driven directly to the Saucony site and gifted exclusive Saucony rewards (shoes, running swag etc.) to keep their good habits going.

Results:
- 2024 Clio Sports Grand- (Creative Use Of Data)

- 2024 Clio Sports Grand - (Digital Mobile)

- 2024 Clio Sports Gold - (Creative Use Of Data)

- 2024 Clio Sports Gold - (Digital Mobile)

- 2024 Clio Sports Gold - (Innovation)

- 2024 Clio Sports Silver - (Digital/Mobile)

- 2024 Cannes Lions Shortlist - (Direct: Consumer Goods)

- 2024 Cannes Lions Shortlist - (Direct: Use of Real Time Data)

- 2024 Cannes Lions Shortlist - (Health: Health & Wellness Tech)

- 1.2 billion impressions

- $11 MM in earned media value

- 739,431 miles run on the app (that’s to the moon and back … twice)

Client Need: 
Actually, there wasn’t one. This was a proactive opportunity we identified after we saw Nike was re-releasing the Air Max Bacons for the first time in 17 years. Naturally, we had to get something sizzlin’.

Solution: 
Oscar Mayer is the original bacon hype beast, so to celebrate this special occasion, we created the world's first bacon scented shoelaces that were literally cold-smoked with actual Oscar Mayer bacon, giving them an authentic fresh from the skillet smell. For the chance to cop a pair, consumers simply had to tweet with the hashtag #OscarCookMyKicks.

Results: 
- 2022 Adweek Experiential Award - (Best Use Of Delivery & Merchandise)

- 2022 New York Festivals Bronze - (Real-Time Response)

- 2022 Communication Arts Award Winner- (Miscellaneous)

- 2022 One Show Shortlist - (Non-Traditional & Guerrilla Marketing)

- 2022 One Show Shortlist - (Active Engagement/Call To Action)

- 2022 ADC Shortlist - (Direct/Digital)

- 2022 ADC Shortlist - (Promotional Materials/Dimensional)

- 657 MM Impressions off of one tweet

- 416 earned media placements including Hypebeast, Thrillist, Adweek, Delish, Mens Health and Trend Hunter.

- 63k laces requests

- No dog attacks to date

Client Need:
Re-ignite America’s love for the Wienermobile after a year when it was barely in use due to Covid.

Solution:
When it was time to get the country’s favorite wiener-on-wheels back on the road, we knew we had to do it in a big way. So, we decided to deliver an experience Americans young and old have dreamt about for decades: a ride in the iconic Wienermobile.

We partnered with Lyft and completely integrated into their app. Then when riders across the country ordered a Lyft on Labor Day weekend, some were surprised with a 27-foot wiener to take them to their destination.

Results: 
- 2022 Adweek Experiential Award (Best Use Of OOH Media)

- 2022 Clios Shortlist - (OOH)

- 2022 One Show Shortlist - (Brand Partnerships)

- 2022 One Show Shortlist - (Experiential & Immersive)

- 2022 ADC Shortlist - (Direct/Wildcard)

- 1.16 Billion media impressions including The Tonight Show, The New York Post, MotorTrend, Food & Wine and Adweek

- Hundreds of Wienermobile Lyft rides

- Inherited a confetti cannon

Client Need: 
There wasn’t one actually. The client just loved this spot so much they turned it into a commercial for the 2021 Super Bowl. That’s feedback I can live with.

Client Need:
Modelo wanted to launch their new College Football Playoff sponsorship in a way that was ownable to Modelo, rewarded fans, … and sold a lot of Modelo.

Solution:
We invented “The Modelo Unlockzie”, the world’s first image recognition koozie that only activates when you put a can of Modelo into it. To participate, fans simply had to grab an Unlockzie, insert a Modelo and scan it for chances to unlock rewards, including a trip to the CFB National Championship. Each week of the season was a new opportunity to put a can of Modelo into the Unlockzie and win.

Results:
- Dropped three batches of 20,000 Unlockzies throughout the CFB season. Each batch sold out in less than three days.

- Generated thousands of Unlockzie scans

- Learned more about image recognition than I care to know

Client Need:
Spotlight a new group of heroes for the Modelo 2021-2022 “Fighting Spirit” campaign.

Solution:
We re-thought the way Modelo fighting spirit stories were written, opting for a more poetic cadence vs. wall-to-wall biographical copy. The result: happy clients and happy creatives.

Client Need:
After years of social progress in the U.S., 2017 saw a spike in hate crimes and legislation aimed at rolling back personal rights among the LGBTQ community. Consequently, the ACLU was pursuing more cases than ever before. So, the organization wanted to stand in solidarity with the LGBTQ community and garner awareness for its cause.

Solution:
Working with the ACLU, we took to the heart of conservative country, transforming Wisconsin’s flag from a steadfast symbol of state pride to a celebrated salute to gay pride. The new flag featured the original state flag design on the front (a miner and a sailor flanking a shield), but the flag’s back revealed the miner and sailor holding hands.

The updated flag was paraded across Wisconsin during Pride Week, serving as an unwavering banner of acceptance, hope and unity when all were needed most.

Results:
- 2018 Cannes Lions Shortlist - Outdoor (Ambient & Experiential)

- Made a lot of new friends at pride parades across Wisconsin

Client Need:
Develop a new national campaign for the iconic red, white and blue ice pop, Bomb Pop.

Solution:
Over three years we created, then evolved a tween-centric 360 campaign comprised of national TV spots, a video game , YouTube bumpers, Snapchat lenses and filters, GIPHY GIFS, streaming radio, an emoji keyboard and of course … Instagram.

Results: 
- 2020 Effie Finalist in Youth Marketing

- Drove the largest summer sales in brand history for three years running

- Exceeded TV reach benchmark by 45%

- 20% completion rate on Snap ads (Snapchat usually sees 4-10%)

- National Snapchat lens generated 22.3 MM impressions in 24 hours

- Taste tested roughly 8.3 million Bomb Pops (for quality assurance)

Client Need:
Continually establish Velveeta (a shelf-stable cheese) as a culturally relevant and humorous brand.

Solution:
For years Velveeta cheese has been known as “Liquid Gold”. Then one rainy day in February, German artist, Niclas Castello, unveiled an $11.7MM solid gold cube in Central Park. The cube was a 24-hour art installation.

As a Liquid Gold cube, Velveeta couldn’t let the moment pass without acting. So, in less than 24 hours, we pulled together a stunt to troll the art world in the cheesiest way possible. Introducing The Velveeta Liquid Gold Cube.

Results:
- Generated over 209 MM earned media impressions from outlets including People, Good Morning America, The New York Times, Thrillist, Adage and Adweek.

- Was stolen. Seriously … it was. There’s a reward for any information.

Client Need:
Increase the number of visitors to Panama and steal some of Costa Rica's share in the tourism market.

Solution:
Developed a campaign showcasing Panama's largest challenge as it's selling point - it's not for tourists. Instead, we stressed it's for those seeking adventure, thrill, excitement and rugged exploration - not all inclusive resorts.

Results: 
- Over 27.2MM video views in English and Spanish

- Picked up by a number of publications including Adage Creativity, Adweek, MediaPost Little Black Book and Chicago Business Journal.

- Featured as a Vimeo "Staff Pick"

- Barred from entering Costa Rica for life

Client Need: 
Develop an April Fool’s Day brand act that breaks through the clutter, drives brand love and provides a cheesy moment of delight.

Solution: 
We introduced “V By Velveeta” - the newest revolution in skincare. A high-end line of indulgent beauty products with two things in common, the main ingredient is Velveeta … and they are all completely fake.

In the lead up to April Fool’s Day, we created real packaging and an authentic website then drove to it via Twitter, Reddit and TikTok skincare influencers. From there, consumers could sign up for our V By Velveeta “waitlist” by entering an email. Then on April Fool’s Day, we revealed our joke, delivering those who signed up a cheesy message and a coupon for Velveeta (that we asked them not to smear on their faces.)

Results: 
- Consistently mentioned as one of the best April Fool’s Day pranks of 2021 by outlets like AdAge, UsWeekly, The Drum, Adweek, USA Today and The Today Show

- 320 MM earned media impressions

- (Almost) created the world’s first edible moisturizer

Client Need:
Drive brand love for Velveeta during quarantine.

Solution:
With all of America stuck inside, we figured everyone could use an indulgent escape. So, we wrote the cheesiest romance novels imaginable, then “published” them on Velveeta’s Instagram stories and highlights. These “InstaNovellas” are mini Danielle-Steel-esque opuses with one steamy twist: the love interest is always Velveeta.

Results: 
- Story completion rates 22% above industry benchmark
(meaning many users read over 3k words)

- 57% increase in unique views over previous Instagram stories

- Wrote the line “… both with bodies as hard as a cardboard box”, which really speaks for itself

Client Need: 
Harness Velveeta fans’ love of sports to give them a cheesy indulgence at a time when many couldn’t get into stadiums (thanks Covid).

Solution: 
We created the Quesofa, the ultimate stadium seat, and partnered with the Miami Dolphins to get it into Hard Rock Stadium for a game. This bad boy keeps Velveeta creamy for all four quarters using proprietary cheese-heating technology built right into both arm-rests. In addition, we spared no expense, decking the Quesofa out with a number of other bells and whistles to make it the crown jewel of any fan experience, including:

Elegant lava lamps

Chic throw pillows

Expensive blue tooth speakers

And ravishing golden under-lighting

We gave away the experience plus a year’s supply of Velveeta via Twitter to two lucky Dolphins fans and achieved a first in cheese-heating-engineering-history.

Results:
- 27.6 MM earned media impressions including The Takeout and Marketing Dive
- Half a million Twitter impressions
- Created a blueprint for the most epic piece of furniture in existence

Client Need:
Create a lit'l campaign that generates social chatter for Lit'l Smokies around the holidays.

Solution:
Developed a Snapchat/OLV bumper recipe campaign featuring our "Lit'l Smokesman" - a mustachioed Lit'l Smokie who always knows how to make your holiday recipe a Lit'l More Interesting.

Results: 
- 2018 Shorty Award Winner for Best Use Of Video Pre-Roll

- Over 131MM total Snapchat impressions

- Achieved the lowest eCPM of any CPG brand on Snapchat during the 2017 holiday season

- Can die knowing I put a cocktail wiener in a bow tie

Client Need:
Generate excitement around Keystone Light's new "Can Hunt" packaging by encouraging consumers to "Bag a Great White 'Stone and Stack A Legend."   

Solution:
Created a back-story for the Great White Stone starring Internet meme and renowned taxidermist, Chuck Testa. (For Chuck's original claim to fame, click here).

Wrote six digital spots telling the brand's version of The Old Man and The Sea: The Old Man and The 'Stone. An initial video introduced the Great White Stone and follow up hunting videos gave consumers useful tips on how to bag a 'Stone and stack it into a legend. 

Results: 
- Millions of views

- Got to visit Chuck Testa's Ojai Valley compound. (Bucket list.)

Client Need:
Generate awareness and drive teen request of Capri Sun's newest product, Capri Sun Big Pouch.

Solution:
Wrote four commercial scripts and two Pandora Radio scripts. Developed a voice, tone and character to represent Capri Sun Big Pouch on all digital/social channels. Concepted and wrote copy for online banner ads, an X-Box experience and pre-planned editorial content for the brand's social channels. 

Results: 
- Over 1.4MM views in one week

- 5k+ Twitter followers in four weeks

- Introduced the term "POUCH UP" into the teen vernacular